Flora Smit is a PhD candidate at Leiden University, focusing on the dynamics within the K-pop industry. Her dissertation examines the relationships between K-pop idols, their agencies, and fandoms, specifically investigating the degree of control idols have over their public personas.
As a recipient of the KGS scholarship, she earned a master’s degree from Seoul National University in South Korea.
In addition to her academic pursuits, Flora Smit contributes to media discussions on K-pop and contemporary Korean society.