Flora Smit is a PhD candidate at Leiden University, focusing on the dynamics within the K-pop industry. Her dissertation examines the relationships between K-pop idols, their agencies, and fandoms, specifically investigating the degree of control idols have over their public personas. 

As a recipient of the KGS scholarship, she earned a master’s degree from Seoul National University in South Korea. 

In addition to her academic pursuits, Flora Smit contributes to media discussions on K-pop and contemporary Korean society.  

Research Interests 

• K-pop Industry 

• Contemporary South Korean Society 

• Commodification and Capitalism in post-modern South Korea 

• Fandom 

• Celebrity Industry and Parasocial Relationships