The exhibition ‘Too pretty to throw away: Packaging design from Japan’ will be opened on the 30th of May at the Asia and Pacific Museum in Warsaw, Poland.
The exhibition ‘Too pretty to throw away: packaging design from Japan’ presents product packaging which forms a fascinating part of the Japanese consumption culture. The form is often determined by modern technologies and marketing strategies whereas the design is inspired by decorative motifs such as those found on art objects from the past. The aesthetics of packaging is also strongly influenced by Japanese traditions of gift-wrapping. Too pretty to throw away: Packaging Design from Japan illustrates through museum objects, consumer items and gift wrappings how past and present are united in packaging design.
The exhibition is created by dr. Ewa Machotka en prof. dr. Katarzyna J. Cwiertka, both from Leiden University. It has already been to the Sieboldhuis in Leiden and the Manngha Museum for Japanese Art and Technology in Krakow. Now the exhibition will move to Warsaw where it will be opened on the 30th of May at the Asia and Pacific museum. At a later stage the exhibition will move to New York.
View this article about the exhibition in Krakow for a good impression